SoCap09 Recap – Mission vs. Profit
September 15th, 2009 by Karl
SoCap09 was the second conference on financing for social causes. I did not attend the conference in 2008.
Prior to attending the conference, I was key word searching the Internet using ‘social capital’ and mostly came across articles and blogs using the broader term for ‘social capital’ – an undefined and often unquantifiable exchange of benefits without cash, not the narrower use of the term for financing for social causes. This languaging issue is a significant problem. Since there are two definitions and funding is the lesser known and used form of the two, a new name is needed.
As I arrived at the conference, everyone was very friendly and open – a signature characteristic of people who have a ‘mission’ and want to make the world a better place.
The opening plenary session was keynoted by Sonal Shah – Director of the White House Office of Social Innovation. For her part, Sonal Shah talked like one of us and not a bureaucrat or politician. Part of this was because she is short of resources like us – having a staff of only 4 people. This led some to question whether the Obama administration is doing this for show or for substance.
The first panel discussion did not ignore the elephant in the room – mission over profit. The statement was made that “We need to focus on doing good, not feeling good.” This statement goes to the core of financing social causes. The business world and the charitable world meet at this issue. A social cause must be dependent upon charitable contributions for its continued existence unless it can become ‘sustainable’ by selling products or services in a sufficient amount to cover all of its costs. My opinion is that the failure or unwillingness to understand this concept is key to the development and success of an industry of financing social causes.
I heard again and again the statement that “Mission trumps profits” – meaning that completion of the mission of a social cause organization has to take precedent over making a profit. This statement is simply wrong for any organization other than a charity. If a social cause organization cannot make a profit, it must depend upon charitable contributions just to survive. Even if the organization can break even, it is dependent upon contributions to grow.
The failure to recognize economic realities does not make them any less real. To distinguish between an organization that may sustain and grow itself and once that cannot, I will adopt the term ‘social enterprise’ as contrasted with a charity.
Yes, a social enterprise may be mismanaged or have bad luck or any of the other problems facing a business and it may fail. However, the potential to survive without contributions makes it different.
Yes, a charity may and should sell goods and services to help it extend its ability to carry out its mission. And, when it does so, it should implement good business practices to avoid waste and maximize the benefit from this activity.
Part of the confusion in this area arises from risk sharing. If an investor takes an ownership position in a for profit organization, it is dependent upon that organization to earn a profit from its activities in order to get a return of capital. The investor is at risk that the organization will not make a profit and will not return capital.
In any other forming of financing, the risk may be shifted to the organization. In lending money, the lender may require personal guarantees or collateral to secure the debt. The organization may fail to make a profit, but the lender is covered.
There seemed to be a preponderance of confusion over mission, profits and financing.
I found many people at the conference to be passionate, but without knowledge or experience in matters of running an organization, earning a profit, or management of investment. At one point during the conference, I had stepped out to take a phone call. When I came back into the main hall, I could see many people matched off in pairs. Without hearing what they were saying, I could see one person talking about their passion, using significant hand gestures and body language to tell their story. The other person was listening. However, I was struck by the passiveness of the listening. The person was sitting, almost without moving. This seemed odd in that I knew that the listener had to be a caring person, but they were not getting into the story – not getting excited, not responding. It was then that I realized that the listener also had a passion and it was not the one the other person was describing. Therefore, although listening politely, they were not engaging. It struck me that all 1,000 attendees of the conference had their own passion and were as different from each other as they might possibly be – only being together to discuss how they might obtain more funding for their passion.
Everyone at the conference has a mission. However, this mission must be placed in the context of economics and business if it is to succeed. Ultimately, this means development of a language that allows everyone who may invest to understand the differences between one social organization and another in order to make a choice. In part this will be driven by development of metrics. I will take that subject up at another time.
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The first step in planning a seed capital fund, like in any endeavor, is setting your goals. The better the job of setting the goals, the more likely you will achieve them. More importantly, the easier it is to communicate those goals to everyone involved. I answered a question on LinkedIn yesterday of a small business trying to identify the right seed capital fund from which to seed funding. It was difficult answering this question, because many investment groups do a poor job of this, taking an attitude of we will look at anything. However, this is inefficient in the operation of the fund and it is a major waste of resources by small businesses that are knocking on the wrong door.
In finding investment money, the focus is on the money. However, the true focus should be on the relationship between the business and the investor. And the focus of that focus should be ‘values’.
My search for seed capital programs has taken me outside the United States. So, I have set up a new page for programs in other countries and any international programs. I have started with a description of London Seed Capital, a private fund that matches investments from angel financing.
An alternative to classical equity investments and debt financing is that of revenue sharing. In this situation, an investor gives money to a business and is paid back out of revenues. The payback is styled just like a royalty that might be paid on a book, music album, movie or oil project. A percentage of the revenue is taken ‘off the top’ to pay back the investor.
Every small business can benefit from building a strong board of advisors. In the scoring criteria used by the 2009 Colorado Seed Capital Fund, significant points will be awarded to a small business for having a board and the quality of its membership.
When a person is seeking money for their business, they often don’t know people with money. A common approach to meeting people with money is to use an intermediary or ‘finder’.
It is planned to use an objective scoring system in determining which small businesses will receive funding from the 2009 Colorado Seed Capital Fund.
As I have been putting together the design for the 2009 Colorado Seed Capital Fund, I have talked with a number of people about the fact that the Fund will be a social enterprise. From these discussions, it is apparent that some people don’t see how investing in small businesses represents a social cause, some people don’t understand the concept of a social enterprise and many people from the non-profit sector are still struggling with the concept of supporting a for profit entity.